Increase Your Free Traffic Using SEO
If you want to increase free traffic to your website, you
need to take advantage of SEO – it’s no game, SEO is serious stuff when it
comes to doing it right and ensuring you enjoy the benefits of increased
traffic flow.
You need to create content that your readers want to read –
content that has value. In that content you need to make sure that it is search
engine optimized. We don’t mean stuffing keywords, but making sure your
keywords are used in a natural flow at a rate of about 2% in your content.
Any links you place in your content should be from trusted
sites. Even as a new website, there are natural links you can still obtain that
are legitimate and recognized by Google and other search engines as acceptable.
Don’t make the mistake of choosing links that are questionable just so that you
have links in your content. You are better off to not have links than you are
to have poor links.
When you add images make sure that you fill in the image
attributes. Pictures do more than dress up the page. The details like caption,
title, description and alternate text are important to the search engine. Don’t
keyword cram but to make sure your keyword(s) are included in your image
attributes. Remember some people will search using Google image search rather
than text search and if your image(s) are highly visible you are likely to
bring more traffic to your site through this resource.
Diversify your internal anchor links is also important.
These are the links on your page that the search engines will find when they
crawl your site. Finally, make sure your pages have at least 250 words, use
fonts that are easy to read and headlines to help divide your page and make it
easier to read.
Google will deem good content search worthy and proper use
of SEO will help you to place higher in the search engines. Good content with
good SEO equals increased traffic to your site.